ANNA is a beautiful and stylish tote bag. Handcrafted in Florence with Vegetable Tanned Tuscany Leather, it is a luxury Lady’s bag not only for photography, but also for everyday use and commuting. This is achieved thanks to a removable photo insert and plenty of extra room for everyday personal belongings. Style, beauty and versatility are combined to highly functional solutions that match the most professional photo bags in the market. The ANNA is so lightweight, comfortable and attractive that it will soon become your everyday inseparable friend.
The well-designed removable camera insert includes four dividers and extra pockets at the front and sides for accessories. The insert carries a complete set of mirrorless cameras and lenses (up to two camera kits and 2 lenses) plus accessories, or a large DSLR kit and up to two pro lenses. A multiple pockets system on the sides, front, rear and on the inside of the bag offers a lot of extra space.
A padded inner compartment for tablet/12-inch laptop is also available. All pockets are safely sealed by anti-scratch spiral YKK zippers. Also the bag main compartment can be completely sealed by a large zipper for extra security. The closing flaps, once opened, stay nicely folded upward against the bag walls, allowing for a very wide and comfortable access to the equipment. The bag is very sturdy and yet lightweight thanks to the exclusive 4V “Superleggera” construction. The bottom is very strong and protected by 8 metal feet, 8mm high, to ensure a long lasting performance also on wet surfaces. The carry strap with large “Ultra-Grip” padding, ensures a greater level of comfort and safety.

• Handcrafted in Florence-Italy
• Made of Vegetable Tanned Full Grain Tuscany Leather
• Pockets and main compartment sealed by anti-scratch YKK zippers
• Soft strap pad with “Ultra-Grip” Technology for extra safety and comfort
• “Superleggera” Lightweight construction
• Strong bottom protected by 8 metal feet
• Removable Photo insert included


The ANNA comes with a high quality padded and removable photo insert. Thanks to this solution, not very common for leather bags, the ANNA becomes a beautiful versatile bag, that can be enjoyed everyday and for commuting, not only for photography. This makes this 4V leather bag very attractive not only to photo enthusiasts.

4V Camera Bags are designed to last. The bottom is reinforced to remain flat under load and protected against abrasion by metal feet. The 8 metal feet are 8mm high and keep the bottom of the bag clear from the floor. This is a great solution not only for aggressive surfaces, such as stones and asphalt, but especially in wet conditions.

The ANNA bag is deeper and shorter than the usual camera leather bags. This different ratio offers two advantages: a more compact bag and a more efficient storage of the photographic equipment. The sleek and elegant design makes this bag beautifully unique.


exterior: cm 36Lx30Hx15D – 14,1"L X 11,8"H X 6"D
interior: cm 32Lx22Hx13D – 12,6"L X 8,7"H X 5,1"D
weight: 1,4 Kg – 3 lbs

Removable insert
exterior: cm 29Lx20Hx13D – 11,4"L X 7,9"H X 5,1"D
interior: cm 27Lx19Hx11D – 11"L X 7"H X 4,3"D
weight: 0,26 Kg – 0,57 lbs






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4V Camera Bags include a removable camera insert with four dividers. The insert is provided with four pockets to store cables, lens caps, SD card holders and other accessories. Two convenient loops ease the removal operation and allow to connect other accessories for extra safety. When the Padded Camera Insert is removed, the Leather Bag can be used as a beautiful top quality everyday bag for leisure, commuting or business. Put the insert back in and you are ready to go out & shoot.


The ANNA is perfect for a complete DSLR camera set. The removable insert 11cm deep fits a large DSLR kit and two zoom lenses or large primes. The bag inner height of 22cm is perfect to fit large professional zooms. The versatile inner dividers, the extra pockets in the bag and around the removable insert, make it possible to efficiently store any sort of accessory. The large front and rear cargo pockets are perfect for a full size iPad. The inner padded compartment is designed around the 12-inch Macbook.


The evolution of mirrorless cameras is pushing for extra bag space. Prime lenses are very popular and often two camera bodies are now used at the same time. The ANNA is a perfect carry solution for advanced CSC Systems. It can carry up to two camera kits and two lenses or one kit and 4-5 lenses. The extra pockets in the bag and removable insert, make it possible to store any sort of accessory. The large cargo pockets are perfect for a full size iPad. The inner padded compartment fits a 12-inch Macbook.


The ANNA is designed to offer a great accessibility to the camera equipment. The two leather flaps that close the main compartment, when opened, stay flat in vertical position against the bag walls allowing for a very comfortable access and handling. The main compartment is closed by a spiral anti-scratch YKK zipper for extra safety.


Two inner pockets are available. One pocket is sealed by a YKK spiral anti-scratch zipper. It is very useful to protect valuable items, documents and small objects. The second is a padded compartment, 29,5mm wide, ideal for 12-INCH laptop and tablets. This compartment is kept closed by a Velcro pad in order to avoid any possible scratch on the equipment. The inner bag compartment, without the removable photo insert, is very spacious and perfect for everyday use and commuting.


On the front and rear of the ANNA bag are placed two big cargo pockets. These pockets are both 24,5cm wide and 20,5cm deep. The pockets are sealed by anti-scratch coil YKK zippers and can safely store any kind of accessory and valuable items, such as wallet, keys or memory cards holder. The size of these pockets is designed around the iPad for a perfect fit.


On both sides of the ANNA bag there are two nice pockets. These pockets are 12,5cm wide and 17cm deep, and are ideal to store mobile phone, card holders, lens caps, batteries, filters, travel tickets, city maps and any other photo or travel essential. These side pockets are conveniently padded to offer maximum protection to precious equipment.


ANNA is a beautiful and luxury Lady’s Tote bag. It comes with the two typical short handles to carry the bags on the arm or on the shoulder. The handles are beautifully designed to be very comfortable and soft for the hands. The stitches and the joints on the leather are kept away from the palms. The handles offer a round padded profile thanks to a thick rubber insert. This is particularly helpful when carrying the photo equipment or heavier items.


Each zipper comes with a beautiful leather zip puller. The pullers are made of two thick leather layers connected by a nice brass rivet. The large size, thickness and material offers a great grip in any conditions, even when wearing gloves. The pullers edges are hand painted for an extra quality touch.


SUPERLEGGERA is a concept deeply rooted in the Italian tradition of Design. Besides Lightweight, it stands for performance, beauty, style, innovation, and advanced technical solutions. We developed a unique bag construction: a high-quality close-cells foam is laminated to the inside of the bag leather panels. The close cells foam minimizes water absorption, guarantees a stronger and more durable structure. Thanks to this clever concept, 4V Design leather bags are lighter and stronger.


A great attention and deep study has been dedicated to the carry strap attachments. The attachments are very strong and reinforced by two large custom rivets. The robust 40mm D rings ensure a self adjusting position of the strap carabiners. The attachments on the bag are angled to ensure an optimal weight distribution when the bag is carried across the chest. This smart solution guarantees a higher level comfort, durability and ease of use.


The camera strap can be opened on one end by means of a beautiful roller buckle. This unique technical solution is very smart and convenient. It allows to insert additional accessories, as lens pouches, memory card or lens cap holders. It also allows to remove or substitute the shoulder pad. This 4V solution is Patent Pending.


The shoulder pad is a key element on a Camera Bag for both comfort and safety. All 4V Camera Bags feature a large shoulder pad with a rich padding and our exclusive Ultra-Grip Technology, the same used on our Camera Strap Collection. This technology, water proof and washable, guarantees an exceptional grip on any surface and under any condition.


The shoulder strap length is adjustable and covers the most popular length range. It perfectly fits different situations of height and clothing. The bags can be carried both on one shoulder and across the chest. The strap ranges from min 104cm -41”to max 136cm-53,5”


The strap pad features an unique ergonomic design. The symmetrical cut makes it perfectly suitable for left and right use. It offers the best benefits when changing carrying position from one shoulder to across the chest. The two central half-moon cuts at the edge allow the pads to perfectly sit on both right and left shoulder and at the same time keep the neck clear for extra comfort.


The accessories and metal fittings we use for our straps are all made in Italy. Their cost is much higher compared to low-cost countries import, but we trust our customers would appreciate the value of this choice. Made in Italy accessories offer a higher quality, durability and strength. We are also 100% sure they are manufactures following EU antipollution and safety standards. All our accessories are Nickel-Free to avoid any allergic reaction.


Many kinds of Italian Leather are available and shipped Worldwide. Italians well know that Leather is like Wine: we keep the best and export the rest. 4V Design Bags and Straps are made with the Very Best Original Tuscany Leather. The perfume of this leather is just magic and inimitable. Our Leather is Vegetable Tanned with no chemicals, by tradition.


At 4V Design we are proud to continue producing our Photo accessories in Italy. All 4V Design leather accessories are completely handcrafted in Italy by small artisan laboratories to the highest standards. Our unique philosophy is to combine the Italian old-school manufacturing tradition with new technologies and materials to offer beautiful Design & Functional products to passionate people.


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